Erika Christakis advocates for better sanitation. She points out that the "impact of poor sanitation — and its economic consequences — is well-known": Source, The Dish
So why hasn’t this become an issue of global concern? Instead, between 1997 and 2008, the percentage of international aid that went to sanitation and water fell from 8% to 5%. Concerns over safe drinking water get much more attention, despite a recent World Bank study that found a more pronounced impact on health from building toilet infrastructure than from drinking-water improvements. Few people enjoy talking about bodily functions, and it’s hard for emerging economies to get excited about pit latrines and compost toilets when they’d rather showcase their shiny new buildings and high-speed trains. Feces and open sewers are a hard sell for donors too. There’s no pretty logo — no babbling brook or fresh water spring — for a toilet.